MARKETING LECTURE NOTES highlights key areas that participants need to know and understand as they learn the principles and fundamentals of marketing any organization (profit or non-profit—private or public sector), its department and sections or even their own businesses, whether small, medium and large entities—accessing services or the purchasing of products generated. It takes them through the practical and scientific aspects so they will know how to market goods and services, particularly during the downturn of the economy. It continues with managing profitable relationships with people internal and external to the organization using the concepts and theories with their respective methodologies applied, linking them to more contemporary approaches for ultimate business success. A strong part of the course focuses on marketing strategies to capture and control the marketing environment for which the entity operates. Additionally, the course look at managing marketing information for proper market segmentation, positioning and target marketing, as well as, product developmental strategies and the techniques such as branding, promotion, personal selling, and direct marketing through marketing channels and supply chain management. The course also touches on retailing and warehousing, showing the differences and uses for each with a bit on marketing math—the theoretics of markups and markdowns. The compilation of material is intended to expose adult learners to further readings on the marketing of businesses of various types so participants can gain better insights to trending environmental issues that can affect the organization. The participant will realize that this publication works best and in tandem with the MARKETING WORKBOOK MANUAL, designed to trigger their abilities and capabilities and not simply be receptors of information. It is part of a series to ensure participants are fully equipped, as they begin to engage and participate in academic material that will improve their professional lives in general.